Images are a very important part of any website, they help to showcase and support your business message. As well as this, images can help get your website to stand out from the rest. No one wants to click on to a website only to see massive blocks of text, so images help to break everything up and can be highly engaging.
Images are especially important if you have an e-commerce website where you are selling products online. You will need to correctly optimise all the images on your site to ensure Google properly understands it. As well as this, users experience is a high priority these days, and by adding appropriate images, you can feed into this.
For some websites (like e-commerce) it can be a good idea to try to improve your rankings in the Google Images section of the search engine giant. This means that if a user is searching for an image, the image from your website is shown up at the top, making your image more visible and therefore increasing the likelihood that someone will click on it.
Have a look below at some of the ways as to how SEO agency improves your rankings on Google Images so an image from your website is shown at the top:
The formatting of your image is quite important, however it is one of the most common mistakes that people tend to make. As a general rule, you should look to save normal images in a jpg file and illustrations should be saved as png files.
While the image may look small or of a reasonable size on your website, the actual file size could be really big. Therefore, it is important that you check the file size of each and every one of the images on your website – especially on website’s that have a large number of images.
When compressing the file size of an image you should always remember to not use CSS or HTML to shrink down as this doesn’t actually translate into a weight saving. Compressing file sizes is important to ensure your website has as little impact as possible on speed.
Obviously, images with a big file size will result in your website taking longer to load. The longer your site takes to load the more people will drop off. This will send a negative message to Google about the type of experience users are having on your website and could be the reason you don’t have a high ranking, or the reason your ranking has dropped. So make sure you check your page speed regularly.
Simplify Your Image
Images can sometimes have a lot of features in them, like gradients and patterns etc. that can make the file size larger than normal. It can be difficult to simplify an image if it is really complicated and has a lot of intricate features and therefore could be the better option to just find a simpler image to ensure a smaller file size.
As well as this, it is important for you to note that images with text or letters on them will usually create a bigger file size. So if possible, you should try to steer clear of these types of images as it can have an impact on your overall site’s speed, which we know has a knock on impact on your ranking.
Use of Colours
Just like it is important to not use too many images with large numbers of features, you should also try to limit the amount of highly colourful images used. A good idea is to try to desaturate the image or even combining similar colours for illustrations.
Images That Support Content
What is the point of the image if it doesn’t actually support your content? It is vital that your image is easy to understand and provides a positive experience to every user. Don’t just use an image for the sake of it, every one of the images on your website should have a purpose.
User and Google Bot Friendliness
Your image also needs to be friendly to both users and the Google bots that will crawl your site. One of the things to consider here would be to include alt image details, this is what the Google bot will see as they cannot read images.
As well as this, you should look to use contrast colours as this will help those who are colour blind. This can help them find important aspects, like your call to action button, a lot easier. The easier your image is to read for both users and bots, the better it will be for your rankings.
Overall, it is vital to remember the importance images have on your SEO. Optimising your images should not be something you think of last. Also, highly ranked images can work to assist in your standard website ranking in Google.